Each and every one of us has a language in which we communicate with one another. The Indians speak theirs and the Chinese speak theirs. If an Indian wants to be understood by a Chinese then he will need to speak Chinese.
Similarly, the search engines have their own language in which they understand the websites present on the World Wide Web. Search engines such as Google and Bing keep crawling the millions of websites on the internet and index their content so that they can serve the billions of searches that happen on them every month.
So a simple language has to be made in which the websites should communicate with the search engines so that they are able to understand and index the content present inside them. Understanding and making your website according to the language of the search engines is known as search engine optimization.
So what are key elements that make up this language? The two elements are known as on-site SEO and off-site SEO.
Let us understand both in laymen terms.
On-site SEO is ensuring that the search engines:
- Find terms exactly or related to the user search query in your website.
- Are easily able to navigate from one web page to the other without any loose ends.
Whereas, off-site SEO is more about getting high-quality links from related websites so that your reputation is enhanced in the search engines and eventually your rankings.
Hope this article was helpful. If you have any queries let me know by posting below.