The Fundamentals of Digital Marketing

What is digital marketing?

Digital marketing is about promoting your products and services in any digital medium. It could be television, mobile, radio, digital displays, etc.

Today digital marketing has become synonymous with online marketing. When you want to promote your products through the devices that are connected through the internet, then you do internet marketing.

Internet marketing can be done by promoting your products and services through social media, mobile apps, email and search engines.

The different aspects of digital marketing?

The various aspects of digital marketing are listed below

Search Engine Marketing

When you promote your products through search engines, what you are basically doing is search engine marketing. There are two ways of doing search engine marketing namely: organic and paid.

In the organic way you make a website and try to increase its authority on the search engine so that searchers are able to find you easily.

In the paid way you use a proprietary tool given by the search engines such as Google Ads or Bing Ads and pay money to win visibility on the search engine.

Organic Vs Paid

Social Media Marketing

Promoting your products and services on social mediums such as Google Plus, Facebook, Instagram, Linkedin, Pinterest, etc. is known as social media marketing. It can also be done in two ways: paid and organic.

All the social mediums listed above have their own indigenous ad tools such as Facebook Ads, Twitter Ads, Linkedin Ads etc. If you want to do paid advertising on these mediums then you need to learn to use these tools. I have created a very simple guide for Facebook Advertising which can help you run paid ads on the medium.

Facebook Paid Ad Example
Facebook Paid Ad Example

When you are following the organic path you create simple social media profiles, pages, groups, etc. on these social mediums and gain followers and fans who will be happy to identify with your product or services and promote them further.

Email Marketing

Email marketing is one of the most effective marketing tools available to digital advertisers. In this you create connections with your customers by directly interacting with them through their inboxes.

The best part about email marketing is that it can be done for free but if you want to approach it in a more professional way then you need to use an email marketing tools such as GetResponse.

You need to be very careful when you are using Email Marketing as a medium for digital marketing and try to create more connect with your customers rather than sending them hardcore sales emails.

Web Analytics

A very simple definition of web analytics has been given by Mr. Avinash Kaushik:

(1) the analysis of qualitative and quantitative data from your website and the competition,
(2) to drive a continual improvement of the online experience that your customers, and potential customers have,
(3) which translates into your desired outcomes (online and offline).

When you are doing digital marketing there is a lot of data that you need to understand and interpret. You need to understand who, when and where visited your web property. From which device your property was visited. Which pages are being browsed more. Which product has been selling the most, etc.

All this data helps you execute your marketing campaign more efficiently and effectively.

To learn digital marketing you need to know all these aspects thoroughly.

Some of the best free resources to learn these aspects are given below.

  1. Search Engine Optimization: Google Webmaster Guide
  2. Facebook Marketing: Facebook Blueprint Certification
  3. Linkedin Marketing: Linkedin for Business
  4. Paid Search Advertising: Google Academy for Ads, Bing Ads Academy
  5. Web Analytics: Google Analytics Training,Avinash Kaushik Blog

Hope this was informative.

Would love to hear your feedback.

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